Speakers

Wendy Lawrence

Wendy Lawrence

About

Wendy Lawrence is an experienced lottery professional having worked on both the operator and supplier side during her career. Wendy was a founder member of the initial Camelot UK National Lottery start up team, creating, launching and managing National Lottery Instants. For the last 10 years, Wendy has worked as a consultant within several of the leading lottery vendors working on strategy, business development and most specifically, interactive development and e-marketing. An experienced eCommerce strategist and operator, with over 20 years of marketing experience, Wendy has pioneered innovation, being at the forefront of developing interactive customer strategy and marketing across a range of direct to consumer businesses in lottery, finance, retail and travel.
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